Ongera amafaranga winjiza muburyo buhoraho kandi bworoshye.

I. Intangiriro

.Gahunda yo kwamamariza abanda ni iki?

· Kuki ugomba gutekereza kwinjira muri gahunda yokwamamaza ibyabandi?

Gukoresha gahunda yo kwamamaza ibyabandi byabaye ni igikoresho cyiza cyo kwinjiza amafaranga gusa uhereye iwawe kandi byiyongereye cyane mu myaka yashize. Ni ubuhe buryo busobanutse neza gahunda yokwamamariza abandi, noneho? Numubano wubufatanye hagati yubucuruzi bugurisha ibicuruzwa cyangwa serivisi numuntu ukora ibyo bicuruzwa, nkumunyarubuga cyangwa nyiri urubuga. Mugihe wiyandikishije muri gahunda yamamaza, ibicuruzwa by’ abandi batunganya ibintu bashobora guhemberwa kuzamura ibicuruzwa cyangwa serivisi z’ umucuruzi kurubuga rwabo.

II. Gusobanukirwa ibijyanye no kwamamariza abandi

· Gusobanura igitekerezo cyo kwamamaza ibicuruzwa by’abandi

· Nigute ibikorwa byo kwamamaza ibicuruzwa by’abandi bikorwa

· Inyungu zo kwamamariza abandi kubanyarubuga na banyiri urubuga

Muburyo bushingiye kubikorwa byo kwamamaza bizwi nko kwamamaza ibicuruzwa, abakora ibintu bahabwa ubwishyu bwo kuzana abakiriya kurubuga rwumucuruzi no gukora ibicuruzwa. Iyo uwakoze ibintu yinjiye kumuyoboro wo kwamamarisha, bahabwa umurongo wihariye wo gukurikirana, kandi inzira yose iratangira. Nyuma yibyo, bazamura ibicuruzwa cyangwa serivisi byumucuruzi bakoresheje uburyo butandukanye bwo kwamamaza, nko gukora ibicuruzwa bisubirwamo, guteza imbere ibintu bishimishije, cyangwa kohereza imiyoboro yo kwamamariza abandi kumbuga nkoranyambaga. Umuntu wamamaje yakira amafaranga(komisiyo) mugihe umukiriya akanze kumurongo uhuza akagura ikintu.

Abanyarubuga na banyiri urubuga bashobora kungukirwa cyane no kwamamaza. Bashoboye gukorera amafaranga yabo batiriwe bakora no gucuruza ibicuruzwa byabo. Byongeye kandi, kwamamariza abandi bitanga amahirwe yo kubaka inzira yinjiza gusa, gutandukanya amasoko yinjiza, no kubaka umubano wingenzi nibirango bizwi mubikorwa byabo.

III. Guhitamo Gahunda Yukuri yo kwamamariza abandi kurubuga rwamamaza

· Ubushakashatsi no guhitamo gahunda zizwi zo kwamamariza abandi

· Ibintu by’ingenzi ugomba gusuzuma muguhitamo gahunda yo kwamamariza abandi

· gahunda zamamariza abandi zizwi cyane kubakoresha urubuga rwamamaza

Kwiga neza ni ngombwa mugihe uhitamo gahunda nziza yo kwamamaza kurubuga rwamamaza. Ni ngombwa guhitamo uburyo bwizewe bwo kwamamaza bujyanye nibikorwa byawe no gutanga ibicuruzwa cyangwa serivisi bishimisha abakiriya bawe bashima. Shakisha imiyoboro ifitanye isano hamwe nurutonde rwo kwishyura neza kandi ku gihe. Witondere ibintu by’ingenzi birimo ibiciro by’ amafaranga ava mukwamamariza abandi, amatariki yo kwishyura, n’igihe yamara.

Igihe kirekire uburyo bwamakuru butanga amahirwe menshi yo guhinduka, ariko ibiciro by’ amafaranga yo hejuru ava mukwamamaza bigira ingaruka zikomeye kubyo winjiza. Imiyoboro izwi cyane yokwamamariza kubakoresha urubuga rwamamaza ni Amazon Associates, nibindi.

IV. Gushiraho Gahunda Yawe Yokwamamariza abandi kurubuga rwamamaza

· Kwinjiza no kugena ikoranabuhanga rifasha imbuga mubyo kwamamaza

· Uburyo bwiza bwo guhuza amahuza yamamariza kurubuga rwawe

· Gukora ibintu bikomeye kugirango uteze imbere abafatanyabikorwa bawe.

Gushiraho no kugena ikorana buhanga rifasha imbuga muburyo bwo kwamamaza rirakenewe mugushiraho gahunda yawe yamamaza kurubuga. Inzira yo kongeramo no gucunga amahuza yamamariza abandi kurubuga rwawe yoroshye nikoranabuhanga rifasha urubuga. Kugirango wongere imbaraga zawe zo kwamamaza, batanga ibikoresho byo gukurikirana, guhindura no gutanga amakuru ku mafaranga ava mukwamamaza, nibindi bintu byingenzi.

Kunoza ubunararibonye bwabakoresha kurubuga rwawe bisaba guhuza imbaraga guhuza amasano. Menya neza ko ibikubiyemo byashyize neza amahuza yishamikiyeho atemba bisanzwe kandi bigirira akamaro abakureba. Koresha amahuza yishamikiyeho; kubikora birashobora gusohoka nka spammy kandi bigaca intege abasomyi kwishora mubikoresho byawe.

Usibye gushyiramo amahuza yo kwamamariza abandi, ni ngombwa gukora ibintu bikurura biteza imbere abafatanyabikorwa bawe. Kora ibicuruzwa bisubirwamo, bifite icyerekezo gishimishije cyo gukoresha, hamwe ninyandiko zishimishije z’ urubuga zigaragaza ibyiza byibicuruzwa cyangwa serivisi bifitanye isano. Mugushyikiriza abakwumva ibyifuzo byingirakamaro kandi byukuri, wongerera ikizere kandi birashoboka ko uteza imbere ukoresheje amahuza yawe.

V. Ingamba zo Kongera amafaranga yinjira avuye mukwamamariza abandi

· Kubaka ingamba zikomeye zo kwamamaza

· Gukoresha imbuga nkoranyambaga kugirango wamamaze neza

· Inzira nziza zo kugeza abantu kumiyoboro yawe yamamaza

Shiraho ingamba zuzuye zo kwamamariza abandi niba ushaka kongera amafaranga winjiza avuye mukwamamaza. Menya isiko ugamije iryo ari ryo, wige kubyo usaba nibyo ukunda, hanyuma uhindure ingamba zo kwamamaza. Guteza imbere ibicuruzwa na serivisi bihuye nibyifuzo byisoko ryawe kandi byongera agaciro.

Amahirwe menshi arahari kurubuga nkoranyambaga kugirango abantu bagere kumiyoboro yawe yamamaza. Koresha imbuga nkoranyambaga nka Facebook, Twitter, Pinterest, na Instagram kugirango uhuze abakwumva kandi wamamaze amahuza yawe. Kora ibintu bishimishije kandi bikururira abakoresha gukanda kumurongo wawe no kugura.

Hariho uburyo bwinshi bwo gutuma abantu bakanda kumurongo wawe. Kugirango utondekanye ingingo hejuru kurupapuro rwibisubizo by’ uburyo bw’ ishakisha, koresha ingamba zo gushakisha(SEO). Koresha kwamamaza imeri, imbuga z’abashyitsi, hamwe nubufatanye nabandi bakora ibintu kugirango wagure ibyo ugeraho kandi ukurura abakiriya bashya.

VI. Kubaka Icyizere no Kwizerwa hamwe nabaguteze amatwi

· Gushiraho kwizerwa nkuwamamariza abandi

· Gutanga ibyifuzo byingirakamaro kandi byukuri

· Guteza imbere umubano nabakwumva kugirango muhorane igihe kirekire

Kubaka kwizerwa no kwizerana nabaguteze amatwi nikimwe mubice byingenzi bigize uburyo bwiza bwo kwamamariza. Fungura kandi uvugishe ukuri hamwe nabasoma ibyo watangaje kubyerekeye umubano uwo ariwo wose wo kwamamariza abandi. Mugukomeza gutanga ibyifuzo byibicuruzwa bifite agaciro kandi byukuri, ushobora kwigaragaza nkuwikorera murwego rwawe.

Kugirango utsinde igihe kirekire, kurema umubano nabakwumva ni ngombwa. Koresha imbuga nkoranyambaga, imeri, cyangwa ibitekerezo kugirango uhuze nabasoma ibyawe. Ongera ibibazo byabo, ubahe ibisobanuro birambuye, kandi utange ibitekerezo byihariye. Gushiraho ibiherekeza ibikorwa bitera ubudahemuka kandi bizamura amahirwe yuko abareba bazaba abaguzi bitanze.

VII. Gukurikirana no Gusesengura Imikorere yo kwamamariza abandi

· Gukoresha ibikoresho byo gusesengura kugirango ukurikirane imikorere yuburyo bwamamariza abandi

.Ibipimo by’ingenzi byo gukurikirana mugusuzuma imikorere ya gahunda yo kwamamariza abandi

.Gusesengura no kunoza imbaraga zawe zo kwamamaza

Gusesengura no gukurikirana imikorere yo kwamamaza ibicuruzwa byabandi ningirakamaro muguhitamo uburyo ibikorwa byawe byo kwamamaza bigenda neza. Kurikirana gukanda, kuganira, namafaranga winjije bivuye mukamamariza abandi kumuyoboro wawe ukoresha ukoresheje ibikoresho byisesengura nka Google Analytics cyangwa ikibaho cyagenewe umwihariko kuri buri muyoboro wamahuza yamamaza. Ushobora kubona imigendekere nibishobora gutera imbere, tubikesha aya makuru.

Ijanisha ryabageze kurubuga, igipimo cy’ impinduka, hamwe namafaranga ava mu kwamamaza agereranije kuri buri gikorwa ni ibipimo byingenzi kugirango ukurikirane. Ushobora gusuzuma imikorere ya gahunda zihariye zo kwamamaza ibicuruzwa byabandi hamwe nibishoboka kugirango utezimbere amayeri yawe usesenguye iyi mibare. Gerageza ingamba nyinshi, nkimiterere itandukanye yibikorwa cyangwa ikoranabuhanga ryo kwamamaza, kugirango urebe ibizana impinduka.

VIII. Irinde uburyo busanzwe bwo kwamamariza abandi

· Gusobanukirwa imbogamizi zishobora guterwa numutego wo kwamamariza abandi

· Inama zo kwirinda uburyo bwo kwamamaza butemewe

· Nigute wakemura ikibazo cyo kwanga gahunda cyangwa guhagarika

Kimwe nubucuruzi ubwo aribwo bwose, kwamamaza bifite ingaruka nimbogamizi. Ni ngombwa kumenya izo ngorane no kunyura mubikorwa byamamaza. Irinde amayeri adasanzwe nko gusaba ibicuruzwa bifite ubuziranenge kugirango ubone amafaranga ava mukwamamaza(komisiyo) nini cyangwa gukoresha ingamba zo kwamamaza zishuka.

Kubw’impamvu zitari nke, zirimo kurenga ku mategeko ya gahunda cyangwa kugira igipimo gito cyo guhinduka, gahunda yo kwamamaza ibicuruzwa byabandi ishobora kwangwa cyangwa guhagarikwa. Niba wanze, wibande ku kwagura ubufatanye bwawe no kuzamura amayeri yo kwamamaza. Komeza ukomere kandi ukoreshe isomo wize kugirango utezimbere imbaraga zawe zo kwamamaza.

IX. Ubuhanga buhanitse bwo kwamamariza abandi

· Ingamba zambere zo kongera amafaranga ava mukwamamariza abandi

· Gucukumbura inzego zitandukanye za amafaranga ava mukwamamaza(komisiyo) nuburyo bwo kwishyura

· Gufatanya nabandi bacuruzi bifatanya kubwinyungu zabo Amayeri yo hejuru ashobora gutanga amahirwe menshi kubashaka kongera amafaranga yinjira avuye mu kwamamaza ibicuruzwa.

Kugirango uzamure impinduka, gerageza ukoresheje amayeri agezweho nko kureba amakuru wari warabitse, gukoresha ubutumwa bwa imeri, cyangwa gukoresha ingamba zidasanzwe.

Suzuma indishyi zitandukanye hamwe n’ amafaranga ava mukwamamaza(komisiyo) zitandukanye gahunda zitanga uburyo bwo kwamamariza abandi.gahunda zimwe zitanga imikorere ishingiye kubikorwa, icyitegererezo cyamafaranga ava mukwamamaza(komisiyo) isubirwamo, cyangwa inzira yindishyi. Kugirango wongere ubushobozi bwawe bwo kwinjiza, tekereza uburyo iyi mikorere ihuye nubuhanga bwawe nabakumva.

Gukorana nabandi bacuruzi bamamariza abandi nabyo bishobora kugirira akamaro iterambere ryimpande zombi. Emera ababateze amatwi ukorana nabaterankunga cyangwa abatunganya ibintu muburyo bwo kwamamaza kugirango wongere ibyo ugeraho. Kugira ngo wungukire ku buhanga bwa buri wese, tekereza ku mishinga ifatanya, gufatanya gukora ibikorwa, cyangwa ibikorwa byo kwamamaza. Shakisha imishinga ihuriweho, gufatanya gukora ibikorwa, cyangwa ubukangurambaga bwambukiranya imipaka kugirango ukoreshe imbaraga za buriwese.

X. Gupima ubucuruzi bwawe bwo kwamamariza abandi

· Gupima imbaraga zawe zo kwamamaza kugirango ubone amafaranga menshi

· gupima no gutangiza imirimo yo gukoresha neza igihe no kongera imikorere

· Kwaguka mubice bishya cyangwa inganda muburyo bwo kwagura imikorere

Gupima ubucuruzi bwawe bishobora kugufasha kwinjiza amafaranga menshi nyuma yo kubaka urufatiro rukomeye rwo kwamamaza. Ongera ubwinshi n’ ubuziranenge bwibyoukora kugirango ugere kubantu benshi kandi ukomeze abasoma ibyawe. Kunoza amayeri yawe yo kwamamaza buri gihe, kandi urebe ahantu hashya ho kwamamaza. Ushobora gukoresha nezaq umwanya umara kumurimo no kuzamura umusaruro ukoresheje ibivuye hanze no kubitangiza.

Kurekura umwanya wawe wo gukora kumirimo ikomeye cyane nko gukora ibintu no guteza imbere ingamba, tekereza gukoresha abigenga cyangwa abafasha basanzwe kugirango bakore imirimo iruhije cyangwa isubiramo. Kwaguka bishobora kugerwaho kandi inzira nshya yinjira ishobora gushirwaho mukwagura amasoko mashya cyangwa inganda. Shakisha ubucuruzi cyangwa ibyicaro bihuye n’ubumenyi bwawe cyangwa inyungu zawe binyuze mubushakashatsi. Koresha ubuhanga bwawe kugirango winjire muri aya masoko kandi utezimbere inzira zinjiza.

XI. Ibitekerezo byemewe n’amategeko no kubahiriza

· Gusobanukirwa inshingano zemewe nkumucuruzi wamamariza abandi

· Kugaragaza ubufatanye mukwamamariza abandi kugirango hubahirizwe amabwiriza

· Inama zo gukomeza kubahiriza amabwiriza ya FTC

Kugirango ukomeze imyitwarire myiza, abamamaza ibicuruzwa bagomba kubahiriza inshingano zabo zemewe n’amategeko. Menya ibyangombwa byemewe n’amategeko nubuyobozi bwo kwamamaza ibicuruzwa mububasha bwawe. Wige ibisabwa kugirango umenyekanishe, kandi ubwire abasoma ibyawe neza uburyo wamamaza.

Ibicuruzwa wamamaza bigomba kuba bifite amakuru asobanutse kugirango byubahirize amabwiriza ya komisiyo ishinzwe ubucuruzi (FTC). Kumenyekanisha bigomba gushyirwamo mbere yihuza iryo ariryo ryose kugirango ugaragaze neza isano ufitanye nabo. Buri gihe koresha ubunyangamugayo no gukorera mu mucyo mbere mugihe wamamaza ibicururuzwa.

XII. inkuru zatsinze: Ingero zo mubuzima busanzwe zamasoko yatsinze binyuze mukwamamaza ibicuruzwa

· Inyigo yubushakashatsi bwabashoramari batsinze neza kurubuga rwamamaza

· Kwiga ku ngamba zabo n’amayeri yabo

· kubigiraho no gushishikara kugera ku ntego zawe bwite zo kwamamaza

Gusesengura ibibazo bifatika mu kwamamaza ibicuruzwa bishobora gutanga amakuru yubushishozi nubushake. Wige inzira, amayeri, nuburyo bwabamamaza ibicuruzwa ureba ubushakashatsi bwakozwe kurubuga rwamamaza. Kugirango ubone imbaraga kumishinga yawe bwite yo kwamamaza, suzuma ibiyirimo, ingamba zo kwamamaza, hamwe nuburyo bwo guhuza abakumva.

Inkuru z’ubutsinzi zishobora gukangura abantu kandi zigashimangira amasezerano yo kwamamaza nkisoko ryizewe ryinjiza. Menya ko kwihangana, kwitanga, no kwiga bihoraho bikenewe kugirango umuntu atsinde. Ibande ku imbaraga muriyi nkuru yo gutsinda hanyuma uyikoreshe nk’impamvu yo gukora cyane kugirango ugere ku ntego zawe bwite zo kwamamaza.

XIII. Incamake hamwe nibyingenzi byahiswemo

· Gusubiramo ingingo zingenzi zaganiriweho mu ngingo

· Gushimangira akamaro k’ubufatanye n’amahirwe yo kwinjiza amafaranga

· Gushishikarizwa gushakisha no gutangira kwinjiza hamwe na gahunda yo kwamamaza ibicuruzwa kurubuga rwamamaza

Mu gusoza, kwamamariza abandi nuburyo bwiza kubafite urubuga nabanyarubuga kugirango binjize amafaranga gusa. Abakora ibikorwa bashobora kongera ubushobozi bwabo bwo kwinjiza muguhuza imiyoboro izwi cyane, gushyira mubikorwa imikorere myiza, no guteza imbere ikizere hamwe nababumva. Intsinzi ndende muri uru ruganda iterwa nabamamaza ibicuruzwa bakurikirana, gutezimbere, no gupima ubukangurambaga bwabo mugihe bakomeza inshingano zabo zemewe n’amategeko.

Menya agaciro k’ubufatanye n’amahirwe yo kwamamaza ibicuruzwa byinjiza amafaranga. Koresha ikorana buhanga rifasha imbuga gukora neza kurubuga rwamamaza nibikoresho byoroha guhuza no gucunga amahuza. Emera ubushobozi bunini bwa gahunda yo kwamamaza ibicuruzwa kurubuga hanyuma utangire gushaka kuvumbura, gusobanukirwa, no gutangira kwinjiza amafaranga gusa.

XIV. Ibibazo n’ibisubizo

1. Ni iki kigereranyo cy’ amafaranga ava mukwamamariza abandi?

· Impuzandengo ya yamafaranga ava mukwamamariza abandi iratandukanye cyane bitewe ninganda na gahunda yihariye. Ibiciro bishobora kuva kuri bike kwijana kugeza kuri 50% cyangwa birenga kubicuruzwa cyangwa serivisi.

2. Nshobora kwinjira muri gahunda nyinshi zo kwamamariza abandi?

· Yego, ushobora kwinjira muri gahunda nyinshi zo kwamamaza icyarimwe. Mubyukuri, gutandukanya ubufatanye bwawe bishobora kugufasha kwemeza ko amafaranga yinjira neza kandi bikagabanya kwishingikiriza kuri gahunda imwe.

3. Bifata igihe kingana iki kugirango utangire kwinjiza amafaranga menshi binyuze mukwamamariza abandi?

· Ingengabihe yo kwinjiza amafaranga menshi binyuze mu kwamamaza ibicuruzwa izatandukana bitewe nibintu bitandukanye nk’ ibikorwa, ingano y’ abagukurikira, ingamba zo kwamamaza, nubwitange. Bishobora gufata amezi menshi cyangwa imyaka yimbaraga zihamye mu kubona ibisubizo bifatika.

4. Haba hari ibibujijwe mukwamamariza abanda ibicuruzwa cyangwa serivise?

· Porogaramu zimwe zamamaza zishobora kugira imbogamizi zihariye zo kwamamaza ibicuruzwa cyangwa serivisi runaka kubera amabwiriza yemewe cyangwa ikirango. Ni ngombwa gusuzuma ingingo n’amabwiriza ya buri gahunda yamamaza kugirango byubahirizwe.

5. Ningombwa kugira abankurikira benshi kurubuga kugirango ntere imbere muburyo bwo kwamamariza abandi?

· Mugihe abantu benshi bashobora rwose gufasha gutanga impinduka, kugira abakoresha nabagukurikira beza ni ngombwa kuruta umubare munini. Wibande ku kubaka abakumva neza bahuza nicyicaro cyawe ninyungu kugirango urusheho gutera imbere muzira yo kwamamariza abandi.