Ibisobanuro kuburyo bwo Kwamamariza kuri Imeri

Intangiriro

Ingamba zose zunguka ziterambere ryikigo zigomba kuba zirimo kwamamariza kuri imeri. Kugirango uhuze kandi usabane nabantu bateganijwe hanyuma amaherezo ushishikarize Ibiganiro, bikubiyemo gukoresha ubukangurambaga bwa imeri. Abashoramari bashobora kubaka umubano usobanutse nabakiriya babo, bakitezimbere, kandi bakongera ubudahemuka muri rusange ukoresheje uburyo bwiza bwo kwamamaza kuri imeri.

Sobanukirwa n’abakiriya bawe

Kugira ubushishozi bwuzuye kubantu ukurikirana ni ngombwa gushira mubikorwa uburyo bwiza bwo kwamamariza kuri imeri. Kugirango umenye ukwishyira ukizana byingenzi kw’ abaguzi, ubushakashatsi bwisoko burakenewe. Ushobora gutondekanya neza abakwumva ukoresheje uko abakiriya bawe bafata ibicuruzwa, hanyuma ugahitamo ibiri muri imeri yawe kugirango ushimishe uburyohe bwabo, ibyo bakeneye, hamwe nububabare. Ushobora guhuza neza ingamba zo kwamamaza kuri imeri ukoresheje isesengura ryimyitwarire yabaguzi nibyo ukunda. Ibi bizagufasha gutanga ubutumwa buhuza abakwumva kandi butezimbere imikorere.

Kubaka Urutonde Rwiza rwa imeri

Kubaka urutonde rwohejuru rwa imeri nimwe mubice byingenzi byo kwamamaza kuri imeri neza. Kugirango wemeze ko abantu bari kurutonde rwawe bashimishijwe byimazeyo na sosiyete yawe kandi birashoboka cyane ko bakorana na imeri yawe, kwiyongera kwabagukurikira ningirakamaro. Gutanga ibintu byiza bikururwa cyangwa ibikoresho byateganijwe ni bibiri gusa mubikorwa ushobora gukoresha kugirango wongere ubunini bwurutonde rwa imeri bisanzwe. Ibirango bya imeri bishobora kuboneka mugushira mubikorwa ingamba zo kuyobora kurubuga cyangwa urubuga rwa pop-up. Gukoresha imbuga nkoranyambaga kubushobozi bwuzuye bishobora kandi kugufasha kugera kubantu benshi no gukorana nabiyandikisha bashya.

Ubukorikori mubutumwa bwa imeri

Kugirango ushimishe abakwumva kandi wongere igipimo cyabagukurikira, ugomba gukora ibintu bishimishije kandi bikurura kuri imeri. Kwandika imirongo ishishikaje kuri imeri yawe nintambwe yambere yo kubigeraho. Kujya mubikorwa byiyongera hamwe nibikoresho byihariye kandi bifatika, bigatuma abiyandikisha bumva bishimye. Shyiramo amashusho ashimishije, nk’amafoto cyangwa videwo, hamwe n’ibikoresho byitangazamakuru, ibice byerekana neza ibikubiye muri imeri yawe kugirango bibe byiza.

Imimerere n’imiterere myiza ya imeri

Imiterere ya imeri yawe ningirakamaro muguha ubunararibonye abakoresha. Ikirango cyawe kirashimangirwa kandi amajwi yo kwiyamamaza yashyizweho muguhitamo imeri ikwiye. Imeri igomba kuba nziza kubikoresho bigendanwa bitewe no kwiyongera kwimikoreshereze yimikorere ya terefone niba ushaka gukora no kugera kubantu benshi. Byongeye kandi, korohereza imeri yawe byoroshye gusoma no gusobanukirwa kubakiriya ukoresheje amahitamo asobanutse yimyandikire, ibara ryiza ritandukanye, nuburyo bukwiye.

Ingamba zo Gutanga imeri

Gutanga imeri bigomba kuba ikibazo cyawe cya mbere niba ushaka ko imeri yawe yo kwamamaza ikora neza bishoboka. Nibyingenzi gukomeza izina ryiza ryohereje kugirango wirinde kugira imeri irangwa nubutumwa bitari ubwingenzi ukoresheje imeri. Gushiraho ikizere hamwe nabatanga serivise ya imeri byoroha mugushyira mubikorwa imitunganyirize yemewe yo kwemeza imeri nka SPF, DKIM, na DMARC. Ushobora kwemeza ko imeri yawe igera kubo yagenewe mugusuzuma buri gihe no kunoza ibipimo ngenderwaho bitangwa kuri imeri, nkabagera kurubuga bagahuta bavaho ntacyo bakozeho nibibazo bya by’ ubutumwa budakenewe.

Uburyo bwikoresha no kwimenyekanisha

Imbaraga zawe zo kwamamaza kuri imeri zishobora gukorwa cyane kandi neza ukoresheje ikoranabuhanga ryo gukoresha imeri. Ushobora gutanga itumanaho mugihe ugakoresha igihe neza mugukoresha ibikorwa byikora nka imeri itanga ikaze hamwe na imeri yibutsa. Ubutumwa bwo kwamamaza kuri imeri bwiyongera mugushira mubice hamwe nuburyo bwihariye. Ushobora guhitamo buri gice cyibisobanuro byihariye byabateze amatwi muguhitamo ibintu bihuye nabyo, bizamura ishyirwa mubikorwa no guhinduka. Ibisubizo byiza bishobora kandi kugerwaho mugukora neza ubukangurambaga buhoro buhoro, aho imeri zoherejwe kugirango ziyobore mugihe cyagenwe.

Uburyo bwo gusuzuma no Gukwirakwiza bwa A / B

Ubutumwa bwo kwamamaza imeri yawe ibushobora gutezwimbere ukoresheje isuzuma rya A / B. Kugirango umenye ingamba zatsinzwe cyane, ibiri mukugerageza ibintu bitandukanye bya imeri yawe, harimo nkumurongo wibintu, ubukangurambaga kubikorwa (CTAs), cyangwa ibishushanyo mbonera. Ushobora gukomeza kunoza no kuzamura iyamamaza ryawe ukoresheje isesengura ryisuzuma. Ushobora gufata ibyemezo bishingiye kumibare kugirango wongere gusezerana no guhinduka mugupima neza no kumenya icyo abakwumva basanga gikomeye.

Kunoza Igihe ninshuro bya imeri

Imikoreshereze ya imeri iterwa cyane n’igihe n’inshuro. Gufungura no kureba abakiriye imeri bishobora kugira ingaruka zikomeye muguhitamo igihe cyiza cyo kubohereza. Mugusuzuma amakuru yimikorere nkabantu bafunguye imeri hamwe no kureba abakiriye imeri, ushobora kubona inzira hanyuma ugahitamo umwanya mwiza wo kwagura imikoranire. Kugera kuburinganire bwiza bwingirakamaro nabyo ni ngombwa kugirango wirinde kurenza abafatabuguzi bawe kuri imeri, bishobora kongera ibiciro byo kutiyandikisha kandi bigatera umunaniro.

Ingamba zo Kongera umubare wabafungura imeri

Amayeri yingenzi yo kuzamura umubare wabareba imeri ni ugukora imirongo ishimishije. Ushobora kumvisha abayakiriya gufungura imeri yawe ubatera amatsiko. Inyandiko ibanziriza ubutumwa, yerekana nkibibanziriza imeri ifunguye, nubundi buryo bwingirakamaro. Izina ryabohereje hamwe ninyandiko ibanziriza byombi bishobora kuba byihariye kugirango wongere umubano kandi ushishikarize abantu gufungura imeri yawe no gusoma ibikubiyemo.

Gukora ibiganiro n’ubukangurambaga kubikorwa

Umubare wibiganiro n’ubukangurambaga bwo kwamamaza kuri imeri ukoreshwa kenshi mugupima imikorere yabyo. Niba ibikorwa byifuzwa ari ukurangiza kugura, kwiyandikisha kurubuga, cyangwa gukuramo ibikoresho, gukora ubukangurambaga mubikorwa(CTAs) bwemeza kandi bugamije ibikorwa ni ngombwa. Ibishoboka byo gukora ibiganiro byiyongera mugushira witonze CTA muri imeri, nkibikurikira kuruhande rwingirakamaro cyangwa mugusoza gufata inkuru. Gukoresha ibyihutirwa n’ibihembo, nk’amasezerano ntarengwa cyangwa kugabanuka bidasanzwe, birashobora kongera impinduka no gushishikariza ibikorwa byihuse.

Koresha imeri kugirango ukomeze umubano nabakiriya

Imeri nigikoresho gikomeye cyo gukomeza no guteza imbere umubano wabaguzi. Imeri itanga ikaze hamwe nibikorwa bishobora gushiraho igitekerezo cyambere kandi bigatanga urufatiro rwo guhuza igihe kirekire. Kohereza ibintu bifatika bishingiye kumyitwarire yabakiriya nibyifuzo byerekana ko uzi ibyo bakeneye kandi byongera uburambe bwabo. Ushobora kongerera abakwumva ikizere nubudahemuka mugukora ubutumwa bwihariye bwa imeri yo kuyobora, nkibikorwa byo kubona imigabane biganisha kubitekerezo binyuze mumurongo wo kugurisha.

Gukurikirana ubusesenguzi nibipimo bya imeri

Ni ngombwa gukurikirana no gusesengura imibare yamamaza imeri kugirango tumenye neza imbaraga zawe. Kubona ibipimo byingenzi, nkabasomye imeri, umubare wabafunguye imeri, hamwe nigipimo cyo guhindura, bitanga amakuru yubushishozi kubyerekeranye nibikorwa nurwego rwo kwishora mubaguteze amatwi. Gukoresha uburyo bw’ isesengura rya imeri bituma isesengura ryamakuru ryoroha kandi rigufasha kuguha ubushishozi bwuzuye bwimikorere ya imeri. Ushobora gufata ibyemezo byubwenge no kunoza ingamba zawe kubisubizo byiza usobanura ibi bipimo.

Guhuza imbuga nkoranyambaga n’uburyo bwo kwamamariza kuri imeri

Ushobora kugera kubantu benshi ukoresheje imbuga nkoranyambaga kugirango wongere ibikorwa bya imeri yawe. Mugushyiramo buto yo gusangira imibereho muri imeri yawe, ushobora gushishikariza abasomyi gukwirakwiza amakuru yibirimo no kuzamura ubumenyi bwikigo cyawe. Byongeye kandi, ushobora kubona abiyandikishije bashya bashishikajwe nibicuruzwa byawe ukoresheje imbuga nkoranyambaga kugirango wagure urutonde rwa imeri ukoresheje ibicuruzwa cyangwa kwamamaza. Ushobora kongera ingaruka zubutumwa bwawe kandi ukagera kubantu benshi uhuza imbaraga zo kwamamaza imeri nimbuga nkoranyambaga.

Kugenzura niba GDPR yubahirizwa mu kwamamaza kuri imeri

Ni ngombwa kwemeza ingamba zo kwamamaza kuri imeri zubahiriza amabwiriza rusange yo kurinda amakuru (GDPR), aherutse gushyirwa mubikorwa. Kurinda uburenganzira bwibanga bwabafatabuguzi bawe, nibyingenzi gusobanukirwa amategeko ya GDPR nuburyo bigira ingaruka kumasoko ya imeri. Mbere yo gukusanya no gukoresha amakuru yabiyandikishije, uruhushya rwihariye rugomba kuboneka muri bo. Ubwitange bwawe bwo kubahiriza burerekanwa no gukoresha imicungire yamakuru akwiye hamwe na namahame y’ibanga, nkububiko butekanye kandi byoroshye kutiyandikisha.

Imyitozo myiza yo Kwamamaza kuri imeri muburyo bwikora

Nubwo ubutumwa bwo kwamamaza imeri bufite ibyiza byinshi, ni ngombwa kwirinda amakosa asanzwe. Imeri zitangwa mugihe gikwiye kandi hamwe nibirimo bijyanye mugihe uburyo bwikoresha bukoreshwa muburyo butunganijwe, nko gushiraho imbarutso bitewe nibyabaye cyangwa ibikorwa runaka. Gusubiramo buri gihe no kunoza iyamamaza ryikora bifasha kuguma gukora neza no kurinda amakosa ashobora kuba. Ushobora koroshya ibikorwa byawe no kubona ibisubizo bihamye ukurikiza imikorere myiza yo kwamamaza kuri imeri.

Guteza imbere Kwamamaza kuri imeri hamwe n’ingingo zabakoresha

Gutera inkunga ibitekerezo byabaguzi no kugabana ubunararibonye bishobora kunoza cyane ibikorwa byawe byo kwamamaza kuri imeri. Ibikoresho byakozwe nabakoresha biha imeri yawe kwizerwa hamwe nibimenyetso byimibereho wongeyeho ukuri. Ushobora gukoresha ibikoreshejwe nabakoresha mukwamamaza kwa imeri kugirango ugaragaze ingero zifatika zagaciro kikirango cyawe ukoresheje ubuhamya, isubiramo, cyangwa ibikundwa n’abakiriya. Abakwumva bazahuza nibiri murwego rwimbitse, bizabatera imbaraga zo guhuza ikirango cyawe kurwego rwimbitse.

Gutandukanya Urutonde rwa imeri yawe Kubikorwa Byinshi

Guhindura imeri yawe no kongera imikorere yayo, koresha igice. Ushobora guteza imbere iyamamaza ryibanze cyane mugusobanukirwa ibyiciro bitandukanye byabakiriya, nka ingano yabo, imyitwarire, cyangwa amateka yubuguzi. Ubutumwa bwawe buzaba bufite akamaro kandi bwumvikane kubyo bakeneye hamwe ninyungu zabo zidasanzwe niba ugamije ibice byabakiriya bifite ibintu byihariye. Binyuze mu bice bikomeza bishingiye ku myitwarire y’abaguzi, ushobora guhindura ingamba zawe kandi ugatanga uburambe bwihariye kubakiriya kuri buri cyiciro cyurugendo rwabo.

Incamake: Gufungura imeri yo kwamamaza

Mugusoza, gukoresha ikoranabuhanga ryo kwamamaza kuri imeri rishobora kuzamura cyane imikorere yikigo cyawe. Ushobora gushiraho ubutumwa bwiza bwa imeri mukumenya abo mukurikirana, mugutezimbere urutonde rwiza rwa imeri, gukora ibintu bishimishije, no guha agaciro ibintu nkibishushanyo mbonera bya imeri, kubitanga, no kwimenyekanisha. Gahunda zawe zirarushijeho kunozwa ufata uburyo bwuburyo bwo kugerageza, guhitamo, no gusesengura ibipimo. Imbaraga zawe zo kwamamaza kuri imeri zizagurwa no guhuza n’ imbuga nkoranyambaga, kubahiriza GDPR, no gukoresha ibintu byatanzwe n’abakoresha kugirango batezimbere ubukangurambaga. Ushobora gukoresha imbaraga zo kwamamaza kuri imeri ukurikiza ibyo bikorwa byiza, ugahora utezimbere, kandi ugahitamo uburyo bwawe.

Ibibazo: Gukemura Ibibazo Bisanzwe bijyanye no Kwamamaza kuri imeri

Reka dukemure ibibazo bike bikunze kubazwa kubyerekeye no kwamamaza kuri imeri kugirango dutange ibisobanuro birambuye:

Ni ikihe gipimo cyabasoma imeri gikenewe?

Ukurikije inganda, intego yubwisanzure, hamwe na imeri, umubare wabasomye imeri nibyiza. Igipimo, icyakora, abantu benshi bafatwa nkaho bari hagati ya 20-30%, hamwe nabantu ba mbere mu nganda zihariye babona ijanisha ryinshi. Ni kangahe nkwiye kohereza imeri abiyandikishije? Inshuro nziza za imeri zigenwa nibyifuzo n’ibiteganijwe kubakumva. Gukomeza kumenya-ibitekerezo byo hejuru mugihe wirinze gushyikirana cyane, bishobora kuvamo kutiyandikisha, ni ngombwa. Guhitamo inshuro nziza cyane kubakumva cyane, gerageza numurongo mwinshi hanyuma usuzume ibipimo byo gushiramubikorwa.

Nigute nshobora kwagura byoroshye urutonde rwa imeri?

Nubwo gukora imeri bisaba igihe nakazi, hariho ingamba zingirakamaro zo kwihutisha inzira. Gukora ibikorwa byo kuyobora ibikorwa byamamaza, gutanga ibintu byihariye cyangwa kuzamurwa mugusubiza imeri, no gufatanya namasosiyete asa kugirango ugere kubantu bashya nuburyo bumwe.

Ni ubuhe buryo bunoze bwo kuzamura umubare wabafungura imeri?

Wibande ku gukora imirongo ishimishije kandi igaragara, ibikorwa-bishingiye kuri CTAs kugirango uzamure umubare wabafungura imeri. Ushobora gutanga amakuru yibanze yerekana inyungu cyangwa ibisabwa mugutandukanya abakwumva. Byongeye kandi, ushobora kureshya abayakiriya kujya kurubuga rwawe ukoresheje amashusho akomeye, ingamba zo kwimenyekanisha, hamwe nogutera inkunga.

Nshobora gukoresha urutonde rwa imeri nishyuye mubukangurambaga bwanjye?

Gukoresha urutonde rwa imeri byaguzwe mubisanzwe ntabwo ari igitekerezo cyiza. Izi ntonde zishobora kuba zirimo abantu batahisemo kwakira imeri ivuye mubucuruzi bwawe, bishobora kuganisha ku gukora gake, ibiciro byo kutiyandikisha, hamwe nibibazo byemewe n’amategeko. Kugirango umenye neza ko wibanda kubantu bashimishijwe nukuri, nibyiza kwibanda kubuhanga bwo kuzamura urutonde.

Nigute nshobora gusubiza ibyifuzo byo kutiyandikisha mugihe nkurikiza amategeko?

Gucunga neza ibyifuzo byo kutiyandikisha nibyingenzi mukuzigama kubahiriza umubano mwiza nabafatabuguzi bawe. Menya neza ko byoroshye kandi bishoboka kwiyandikisha ushyira umurongo utiyandikishije munsi ya imeri yawe, nkurugero. Kubaha ibyifuzo by’abafatabuguzi, hita ukemura ibyifuzo utiyandikishije kandi uvugurure imeri yawe nkuko bikenewe. Nibihe bikoresho byiza byo kwamamaza kuri imeri bihari? Ushobora kunonosora no kunoza ibikorwa byawe byo kwamamaza kuri imeri wifashishije ikoranabuhanga ritandukanye. MailChimp, HubSpot, ActiveCampaign, na Sendinblue ni bike mubizwi. Ubu buryo butanga ubushobozi bwo kuyobora urutonde, kwikoresha, gusesengura, hamwe na imeri yerekana ubutumwa bwayo.

Nigute nshobora kumenya niba imbaraga zanjye za imeri zagenze neza?

Kurikirana amakuru yingenzi nkigipimo cyabasoma imeri yawe, igipimo cyabafunguye imeri yawe, igipimo cy’ ibiganiro, hamwe nigiciro cyo kutiyandikisha kugirango umenye imikorere yamamaza imeri yawe. Ushobora gusuzuma imikorere yubukangurambaga bwawe hanyuma ugafata ibyemezo bishingiye kumakuru kugirango uterimbere ukoresheje ibikoresho byo gusesengura imeri, bitanga ubushobozi bwo gutanga raporo.

Ese B2B cyangwa B2C yihariye yo kwamamaza imeri irahari?

Hariho itandukaniro ugomba kuzirikana nubwo uburyo busa bukora kubucuruzi bwa imeri B2B na B2C. Kwamamaza imeri ya B2B bikunze kwibanda ku gushaka icyerekezo cyigihe kirekire cyo kugurisha, gushiraho ubwumvikane nabafata ibyemezo, no gutanga ibikubiye muri imeri. Kugirango ushishikarize guhinduka byihuse, kwamamaza imeri ya B2C bikunze gushimangira ibyifuzo bikurura, ibyifuzo byibicuruzwa, hamwe no kwihutisha kumva.

Ni ubuhe butumwa bukunze kwandikirwa imeri kugirango wirinde?

Kohereza imeri udashaka, kunanirwa gutandukanya abakwumva, kunanirwa guhindura imeri kubikoresho bigendanwa, ukoresheje imirongo yibintu bidasobanutse cyangwa uburiganya, hamwe nabafatabuguzi benshi hamwe na imeri nibibazo bimwe na bimwe bikunze kwirindwa kugirango wamamarize kuri imeri. Gukurikiza imyitozo myiza, kwitondera abagukurikira, kandi buri gihe gusuzuma no guhuza neza uburyo bwawe ni ngombwa. Iyi nyandiko yimbitse itanga incamake yubuhanga butandukanye bwo kwamamaza kuri imeri ishobora gukoreshwa n’amasosiyete mugutezimbere ubukangurambaga bwabo, gushiramo abayigana, no gutanga umusaruro ugaragara. Ushobora kurekura ubushobozi bwuzuye bwo kwamamaza imeri hanyuma ugatsinda mubikorwa byawe byo kwamamaza ukoresheje uburyo bwiza bwo kubishyira mubikorwa no kubitunganya kugirango ubone ibyo ukeneye.